The objective of the event is involving a range of stakeholders and end-users, using the co-creation and user centric approach, to show the importance STE(A)M and ICT can play for empowering women to enhance and extend women’s participation and enterprise formation rates in the technology sector as part of the move to knowledge-based economies in the GCC.
- information technology industry | gender equality
The key message of the event is based around demonstrating the link between 4th Industrial Revolution, e-Skills, Gender Diversity and Digital Jobs as a solution for women´s increased involvement in STE(A)M entrepreneurship and innovation, economic growth and digital jobs: IT is the key for removing the barriers to women and girl’s advancement in innovation, technology and entrepreneurship and incorporating the 2030 Agenda for Sustainable Development Goals and the Knowledge Future 2050.
At a deeper level, the event will utilise the Japanese concept of ‘Ikigai’ as a central theme in exploring the personal motivation of event participants in starting and establishing tech businesses. Ikigai (生き甲斐, "a reason for being") is a Japanese concept referring to having a direction or purpose in life, providing a sense of fulfilment to a person, and towards which they may take actions, giving them satisfaction and a sense of meaning. ikigai is represented at the centre of four circles interconnected that are:
Mission: What you love
Vocation: What the world needs
Profession: What you can get paid for
Passion: What you’re good at
The “balance” of these elements contributes to a person’s happiness; all are crucial to the “reason for being.”