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European Union at EXPO Dubai 2020 logo European Union at EXPO Dubai 2020 logo
European Union at EXPO Dubai 2020
Conferences and summits

‘Women’s Path to Ikigai – Technology, Entrepreneurship, Self-Development and Agility’

This event is designed to utilise the world’s focus on Expo 2020 as a platform to showcase the issue of female entrepreneurship particularly in the technology sector.

The objective of the event is involving a range of stakeholders and end-users, using the co-creation and user centric approach, to show the importance STE(A)M and ICT can play for empowering women to enhance and extend women’s participation and enterprise formation rates in the technology sector as part of the move to knowledge-based economies in the GCC.

  • Information technology industry | Gender equality
  • to

Practical information



Photo by Christina @ on Unsplash
Photo by Christina @ on Unsplash

The key message of the event is based around demonstrating the link between 4th Industrial Revolution, e-Skills, Gender Diversity and Digital Jobs as a solution for women´s increased involvement in STE(A)M entrepreneurship and innovation, economic growth and digital jobs: IT is the key for removing the barriers to women and girl’s advancement in innovation, technology and entrepreneurship and incorporating the 2030 Agenda for Sustainable Development Goals and the Knowledge Future 2050.

At a deeper level, the event will utilise the Japanese concept of ‘Ikigai’ as a central theme in exploring the personal motivation of event participants in starting and establishing tech businesses. Ikigai (生き甲斐, "a reason for being") is a Japanese concept referring to having a direction or purpose in life, providing a sense of fulfilment to a person, and towards which they may take actions, giving them satisfaction and a sense of meaning. ikigai is represented at the centre of four circles interconnected that are:

Mission: What you love

Vocation: What the world needs

Profession: What you can get paid for

Passion: What you’re good at

The “balance” of these elements contributes to a person’s happiness; all are crucial to the “reason for being.”